Privacy Policy
1. Introduction
Welcome to Minchu Analytics (“Minchu Analytics,” “we,” “our,” or “us”). We are a global provider of Media Intelligence, Media Monitoring, Competitive Intelligence, Business Intelligence, Reputation Intelligence, and Analytics services supporting organizations across multiple industries and jurisdictions.
This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process personal information through our website, products, services, reports, research activities, client engagements, and business operations.
This Privacy Policy is designed to align with internationally recognized privacy principles and applicable data protection laws, including:
- General Data Protection Regulation (EU GDPR)
- United Kingdom General Data Protection Regulation (UK GDPR)
- California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA)
- India's Digital Personal Data Protection Act, 2023 (DPDPA)
- Other applicable international privacy and data protection laws
By accessing our website or using our services, you acknowledge that your information may be processed as described in this Privacy Policy.
2. Information We Collect
Depending on your relationship with Minchu Analytics, we may collect the following categories of information.
Personal Information
This may include:
- Name
- Business email address
- Business telephone number
- Job title
- Organization name
- Professional contact information
- Country or region
- Business correspondence
- Information voluntarily submitted through contact forms, events, surveys, or consultations
We collect only the information reasonably necessary for the purposes described in this Privacy Policy.
Business Information
As part of our enterprise services, we may process business-related information including:
- Corporate profiles
- Business announcements
- Press releases
- Public financial disclosures
- Industry reports
- Company websites
- Public regulatory filings
- Public executive biographies
- Public investor communications
- Public market information
- Media coverage relating to organizations
- Brand mentions
- Public reputation indicators
Business information generally relates to organizations rather than private individuals.
Information Collected Automatically
When visitors access our website, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Website usage information
- Pages viewed
- Referral information
- Date and time of access
- Session identifiers
- General geographic location derived from IP address
Such information assists in maintaining website performance, security, and user experience.
3. Categories of Information Processed Through Our Services
Depending on the services requested by our clients, Minchu Analytics may process publicly available information such as:
- Media articles
- News publications
- Press releases
- Corporate announcements
- Public company filings
- Public executive profiles
- Broadcast content
- Publicly available social media content
- Public websites
- Open-source intelligence
- Industry publications
- Government publications
- Regulatory notices
- Market reports
- Investor communications
Our services focus primarily on publicly available or lawfully obtained information.
4. Sensitive Personal Information
Minchu Analytics does not intentionally collect, solicit, or process sensitive personal information unless:
- it is voluntarily provided by an individual;
- processing is necessary to fulfill a requested service;
- processing is required by law; or
- another lawful basis applies under applicable privacy legislation.
Where sensitive personal information is processed, we implement appropriate safeguards consistent with applicable legal requirements.
5. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to:
- Improve website performance
- Analyze visitor behavior
- Understand content engagement
- Improve media intelligence reporting methodologies
- Enhance user experience
- Measure campaign effectiveness
- Support website security
- Remember user preferences
Visitors may manage cookie preferences through browser settings or our cookie consent mechanism where applicable. Additional information is available in our Cookie Policy.
6. How We Use Information
We may use information for legitimate business purposes including:
- Delivering media intelligence services
- Producing analytical reports
- Conducting media monitoring
- Providing competitive intelligence
- Delivering executive reporting
- Supporting customer inquiries
- Responding to consultation requests
- Improving products and services
- Website administration
- Website security
- Fraud prevention
- Internal research
- Business analytics
- Service optimization
- Marketing our professional services where permitted by law
- Complying with legal obligations
- Protecting legal rights
- Managing contractual relationships
7. Legal Basis for Processing (GDPR)
Where GDPR or UK GDPR applies, we process personal data based on one or more lawful grounds, including:
- Consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Protection of vital interests where applicable
- Performance of tasks carried out in the public interest where legally applicable
Our legitimate interests include improving our services, maintaining website security, conducting business analytics, communicating with enterprise clients, and providing media intelligence solutions.
8. Sharing Information
We do not sell personal information.
We may disclose information where appropriate to:
- Service providers
- Cloud hosting providers
- Analytics providers
- Professional advisers
- Auditors
- Legal counsel
- Regulatory authorities
- Law enforcement agencies where legally required
- Business partners supporting service delivery
- Successor entities in connection with mergers, acquisitions, restructurings, or similar corporate transactions
Any disclosure is limited to the extent reasonably necessary for the relevant purpose.
9. Third-Party Service Providers
We engage trusted third-party providers that assist with:
- Website hosting
- Cloud infrastructure
- Security monitoring
- Analytics
- Customer relationship management
- Email communications
- Business productivity
- Technical support
- Website performance monitoring
These providers are contractually required to maintain appropriate confidentiality and security standards.
10. International Data Transfers
As a global business, Minchu Analytics may transfer or access information across jurisdictions.
Where personal information is transferred internationally, we implement appropriate safeguards, which may include:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions where applicable
- Contractual safeguards
- Technical and organizational security measures
- Other legally recognized transfer mechanisms
International transfers are conducted in accordance with applicable privacy laws.
11. Data Retention
We retain information only for as long as reasonably necessary to:
- Deliver requested services
- Fulfill contractual obligations
- Meet legal requirements
- Resolve disputes
- Protect legal rights
- Maintain business records
- Support legitimate business operations
Retention periods vary depending upon the nature of the information and applicable legal obligations.
12. Security Measures
Protecting information is an important part of our operations.
We maintain administrative, technical, and organizational safeguards designed to protect information against:
- Unauthorized access
- Accidental disclosure
- Loss
- Misuse
- Alteration
- Destruction
Examples of safeguards may include:
- Access controls
- Encryption where appropriate
- Authentication mechanisms
- Secure infrastructure
- Network monitoring
- Security assessments
- Employee confidentiality obligations
While we strive to maintain robust security practices, no system can guarantee absolute security.
13. User Rights
Subject to applicable law, individuals may have the right to:
- Access personal information
- Correct inaccurate information
- Update information
- Delete personal information
- Restrict processing
- Object to processing
- Withdraw consent where processing relies upon consent
- Receive a copy of personal information in a portable format where applicable
- Lodge complaints with competent supervisory authorities
Requests will be evaluated in accordance with applicable legal requirements.
14. Children's Privacy
Our website, services, and enterprise solutions are intended for business users and organizations.
We do not knowingly collect personal information from children or individuals below the age required under applicable law without appropriate authorization.
If we become aware that such information has been collected inadvertently, appropriate steps will be taken to delete it where legally required.
15. Third-Party Links
Our website may contain links to third-party websites or external resources.
We are not responsible for the privacy practices, security, or content of third-party websites.
Users should review the privacy policies of any external websites they visit.
16. Marketing Communications
Where permitted by law, we may send:
- Industry updates
- Research publications
- Event invitations
- Business announcements
- Business announcements
- Thought leadership content
- Newsletters
Recipients may opt out of marketing communications at any time using available unsubscribe mechanisms or by contacting us.
Service-related communications necessary to administer client relationships may continue where appropriate.
17. Automated Decision Making
Minchu Analytics may use analytical technologies, including AI-assisted analytics, to support research, reporting, and information analysis.
These technologies are used to assist human analysts and decision-makers. We do not make decisions producing legal or similarly significant effects about individuals solely through automated processing unless permitted by applicable law and accompanied by appropriate safeguards.
18. Your Choices
Individuals may choose to:
- Update their information
- Manage cookie preferences
- Opt out of marketing communications
- Request access to personal information
- Request deletion where legally applicable
- Exercise available privacy rights
- Contact us regarding privacy concerns
Certain information may remain necessary for legal, contractual, or operational purposes.
19. Data Protection Rights
Depending on your jurisdiction, you may have rights relating to:
- Transparency
- Access
- Rectification
- Erasure
- Restriction
- Objection
- Portability
- Consent withdrawal
- Complaint submission
Requests will be handled within applicable legal timeframes.
20. California Privacy Rights (CCPA/CPRA)
Where applicable, California residents may have the right to:
- Know what personal information is collected
- Request deletion of personal information
- Request correction of inaccurate personal information
- Access categories and sources of information collected
- Understand the purposes for processing
- Receive information regarding disclosures
- Limit the use of sensitive personal information where applicable
- Exercise rights without unlawful discrimination
Minchu Analytics does not sell personal information as defined under the CCPA/CPRA.
If we engage in sharing for cross-context behavioral advertising in the future, we will provide any legally required notices and opt-out mechanisms.
21. European Privacy Rights (GDPR & UK GDPR)
Individuals located in the European Economic Area, Switzerland, and the United Kingdom may exercise rights provided under applicable data protection laws, including:
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to object
- Right to data portability
- Right to withdraw consent where applicable
- Right to lodge a complaint with a competent supervisory authority
We will respond to valid requests in accordance with applicable legal requirements.
22. India Privacy Rights (DPDPA)
Where the Digital Personal Data Protection Act, 2023 applies, individuals may have the right to:
- Access information about the processing of their personal data
- Request correction or updating of inaccurate personal data
- Request erasure of personal data, subject to applicable legal exceptions
- Withdraw previously provided consent where processing is based on consent
- Seek grievance redressal through our designated contact channels
- Exercise additional rights available under applicable Indian data protection law
Minchu Analytics will process requests in accordance with the DPDPA and any applicable rules or regulations.
23. Contact Details
For questions regarding this Privacy Policy or our privacy practices, please contact:
Minchu Analytics
Company Registration Number
+91 85508 88815
Business Address
Bengaluru, Karnataka, India
Website
www.minchuanalytics.com
Privacy Email
info@minchuanalytics.com
Phone Number
+91 85508 88815
Data Protection Officer (or Privacy Contact)
Mr. Ragavendra
24. Changes to This Privacy Policy
We may revise this Privacy Policy periodically to reflect changes in:
- Applicable laws and regulations
- Business operations
- Technologies
- Services
- Security practices
- Industry standards
Any updates will be reflected by revising the Effective Date shown at the beginning of this Privacy Policy. Material changes will be communicated where required by applicable law.
25. Governing Principles
Minchu Analytics is committed to processing information lawfully, fairly, and transparently. We endeavor to collect only the information necessary for legitimate business purposes, implement appropriate safeguards, respect applicable privacy rights, and continuously review our practices to align with evolving legal requirements and industry best practices. Our objective is to maintain the trust of our clients, partners, and website visitors by embedding privacy, security, and accountability into the design and delivery of our services.
This draft is intentionally written in original language, structured for enterprise use, and aligned with the principles of GDPR, UK GDPR, CCPA/CPRA, India’s DPDPA, and international privacy best practices. Before publishing, it should be reviewed and customized with your actual data flows, subprocessors, hosting arrangements, jurisdictions, and regulatory obligations to ensure legal accuracy for Minchu Analytics.